An iconic brand with unparalleled global reach

With a near-70 year history and as the original pioneer of the barbecue craft, Weber is the world’s most iconic outdoor cooking company.

As the only grill brand with a truly international presence, Weber commands an industry-leading 24%* global market share, having built a community of more than 50 million passionate grilling enthusiasts around the world.

Today, we sell our products in 78 countries with nearly 50% of sales coming from outside the USA. This unmatched global reach, which grows every year, has driven our brand awareness to more than 80% and enabled Weber to cultivate deep roots in the foods and cultures of our various markets.

Continued strong growth and sustainable industry tailwinds

For 40 years, Weber has grown sales at a 10% compound annual growth rate.

Our strong operating performance is supported by a structural shift in consumer trends, reinforcing our confidence in delivering continued, sustainable long-term growth.

Our proven strategies

    As grilling pioneers, we continue to drive the market through five key growth strategies:
  • Introduce new and disruptive products
  • Accelerate direct-to-consumer and e-commerce revenue
  • Expand our customer base and consumer revenue streams
  • Expand and deepen our presence in emerging geographies
  • Execute on value-enhancing operational initiatives
  • Commitment to innovation

    We launch multiple new products every year as we continually innovate to advance the craft of grilling globally, and we are committed to making ongoing significant investments in our core product pipeline and marketing muscle. These investments will support Weber’s continued growth in the near- and long-term.

    Investment in technology

    We are committed to technology investment; we first partnered with, then acquired Silicon Valley smart appliance start-up June Life. June developed our award-winning smart cooking software solution; all their IP and software and hardware engineers are now integrated into Weber including talent from Apple, Google, Lyft, Microsoft, SpaceX, and Tesla.

    *Source: Frost & Sullivan